“Keeping Up with the Kardashians” may have gotten a bit easier with the new fashion line, the Kardashian Kollection, available exclusively at Sears. The “Kollection” was designed to fit every woman’s style whether glamorous, classic, bohemian or rocker chic. The line is reasonably priced all under $150, which includes over 40 apparel pieces, 60 jewelry items, 30 handbags and 12 shoe styles.
According to mediapost.com, “The clothing is meant to include ‘Kim’s glamorous red-carpet looks, Kourtney’s more Bohemian chic vibe and Khloe’s rocker style,’ the Hoffman Estates, Ill.-based company, says in its release, and the line was created in partnership with Australian designer Bruno Schiavi’s Jupi International. In addition to the Liebovitz-shot print ads, marketing includes national TV and in-store appearances.”
Sex tapes and reality shows seem to make a great foundation for big business. After five seasons, “Keeping Up with the Kardashians” continues to rate as the most-watched series in E!’s history, with about 3.5 million viewers per episode.
Sears is hoping that the Kardashian bombshells boost their sagging business. Sears recently posted a larger-than-expected quarterly loss and announced more job cuts at headquarters, and reported that stores sales fell domestically 1.2%. Sears is banking on a rebound strategy of exclusive brands like the Kardashian Kollection. Sears’ Kmart unit is also launching its own bombshell line with an exclusive collection from Modern Family actress Sofia Vergara simply called, “Sofia.”
Liked this article? Please share with your friends and “like” us on our Facebook page. Don’t forget to check out our calendar of events, weight loss calculator, 3D body mass index, food calorie counter, and exercise calorie calculator.